You might be surprised how great self-marketers spend their time. They spend a lot of time behind the scenes promoting themselves, learning about the market place and building a personal brand.
What about you? What percentage of your branding efforts are behind-the-scenes? Do you think that means you have to get your face and brand out there as much as possible? Well broadcasting yourself out there 24 X 7 may not be the most effective means to that end.
This short article by Ryan Rancatore demonstrates how as much as 85% of what great personal brand builders do is really behind the scenes. With a scant 15% devoted to putting their message in public, Ryan recognizes that a lot of time is spent in self-education and one-on-one communication.
Check out this graphic:
So how do you do content research simply and without hours at the computer? Easy!
An example I use is that I have Google Alerts set up for me using Key Words I need in my area. Every day, Google sends me an email that reports what search activities have taken place using my specific search terms.
Example: Palm Springs Events OR Events in Palm Springs, CA. Now when new content shows up, I can read it and blog on it quickly.
Another tool to use is the RSS Reader. WHAT is that you ask?
Now now, take it easy. Its just another way to have your favorite site’s new content delivered right to your RSS Reader or Home Page every day. How do I do that? Well check out this link to Tech Savvy Agent and give it a try; its simple to do. Oh and btw- Tech Savvy Agent is one website you need to use if you haven’t already checked it out. I’ve learned a lot from them and its all FREE!
For a closer look at the activities that make up Rancatore’s 85/15 Rule, check out his short article here:
Now asses your own activities. What are your percentages? How are you assessing your effectiveness? And what tools are you using to streamline your information gathering and branding?
Graphic is reprinted by permission of Ryan Rancatore. A link to his article is provided at his request.