Building Your Personal Brand; The 85/15% Rule

You might be surprised how great self-marketers spend their time.  They spend a lot of time behind the scenes promoting themselves, learning about the market place and building a personal brand.

What about you?  What percentage of your branding efforts are behind-the-scenes?  Do you think that means you have to get your face and brand out there as much as possible?  Well broadcasting yourself out there 24 X 7 may not be the most effective means to that end.

This short article by Ryan Rancatore demonstrates how as much as 85% of what great personal brand builders do is really behind the scenes. With a scant 15% devoted to putting their message in public, Ryan recognizes that a lot of time is spent in self-education and one-on-one communication.

Check out this graphic:

So how do you do content research simply and without hours at the computer?  Easy!

An example I use is that I have Google Alerts set up for me using Key Words I need in my area.   Every day, Google sends me an email that reports what search activities have taken place using my specific search terms.

Example:  Palm Springs Events OR Events in Palm Springs, CA. Now when new content shows up, I can read it and blog on it quickly.

Another tool to use is the RSS Reader. WHAT is that you ask?

Now now, take it easy.  Its just another way to have your favorite site’s new content delivered right to your RSS Reader or Home Page every day.  How do I do that?  Well check out this link to Tech Savvy Agent and give it a try; its simple to do.  Oh and btw- Tech Savvy Agent is one website you need to use if you haven’t already checked it out.  I’ve learned a lot from them and its all FREE!

For a closer look at the activities that make up Rancatore’s 85/15 Rule, check out his short article here:

Now asses your own activities.  What are your percentages?  How are you assessing your effectiveness? And what tools are you using to streamline your information gathering and branding?

Graphic is reprinted by permission of Ryan Rancatore.  A link to his article is provided at his request.


About Ron Jesser Realtor

I'm All About Real Estate And I Know The Desert! After 14 years of selling, I better!   When selecting a Realtor or real estate agent, a thorough knowledge of the community, strong negotiation skills, and a commitment to excellent service are all skills you’ll want on your side of the table. Experience counts!

 With great experience as a Palm Springs Realtor and extensive knowledge as a Realtor servicing Rancho Mirage, Cathedral City, Palm Desert, La Quinta, and Indio, I help both buyers and sellers meet their real estate objectives. I will work tirelessly on your behalf by being available to you when you need me to answer questions, provide information or ensure our deal is progressing smoothly; by having a solid team ready to take care of any need or request that comes our way and by providing any resource necessary to make your transaction trouble free. Sellers—I am committed to selling your home or property in a timely fashion and at the highest possible price. If you are interested in receiving a free home valuation, I encourage you to fill out my free Home Valuation Form or check out my Dream Home Finder at Buyers—I will work with you to find your ideal home at your ideal price. Let’s narrow down what you are looking for, so we can begin the home showing process and get you a closer look at what these communities have to offer. No matter what it takes, your next home buying or home selling experience will be an enjoyable and successful one because I will be doing the work for you. And by working tirelessly on your behalf, as a team we will make your next home buying or home selling experience an enjoyable and successful one. 
 Remember—I'm not here just to find you a home. I'm here to help you find a life you will love! Thank you for considering me as your Realtor. Please call or email me if you have any real estate questions about Greater Palm Springs. DRE# 01280106
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One Response to Building Your Personal Brand; The 85/15% Rule

  1. I’m glad you liked my article, Ron – thanks for sharing it and adding your own twist. Best of luck to you.

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